Design & Brand Consultant
Anoopa John

I'm an Art History graduate turned Graphic Designer with over 15 years of experience in brand design and strategy. Since 2015, I've run my independent design practice, focusing on crafting impactful visual identities and sustainable design systems.

Experience
Over the years, I've had the privilege of collaborating with a diverse array of clients, spanning from large enterprises to budding startups. As an independent practitioner, I possess the flexibility to adapt my skills to fulfil the unique design needs of various organisations, both in for-profit and not-for-profit sectors, and work with both individuals and consultancies, and finding design solutions for analogous and digital challenges.
Previously, I worked as a Senior Designer at Ray+Keshavan | Brand Union (presently, Design Bridge and Partners), under the creative leadership of Sujata Keshavan. Throughout this tenure, I worked closely with esteemed branding professionals such as Meeta Malhotra, Arvind Hegde, Samya Deb, and Dan Ellis, alongside a diverse team of talented designers and strategists.
Since 2019, in addition to my studio practice, I've also been working  with Meeta Malhotra as a part-time designer, writer, and researcher for her Indian design publication, The Hard Copy.
You can read some of my writing here:
Services
As an independent design practice, I’ve honed many skills over the years and I offer a range of services. I can tailor my service offerings to meet the demands of your team or organisation, and I offer a very hands-on approach to the overall design process.

Strategy
• design audit and research
• competition and industry analysis
• design and user research
• brand aesthetic and perception analysis
• brand or product experience
• content strategy and naming
Design
• branding, identity design, and design system {the full visual language}
• packaging design
• user interface designs for websites and apps
• editorial design {books, annual reports, posters}
Project
• end-to-end project management
• building skill-specific design teams
Download Resume
Industries & Selected Clients
Education, Research and Non-Profit
National Centre for Biological Sciences
Archives at NCBS
The Circle India
PCM Publications / Vision Books
H&C Book Store
Ashoka Foundation

Consultancies
Wipro
Adroit Associates
Landor Singapore
Done & Partners
Miranj
Sanan Law

Media & Publication
The Hard Copy
Jacaranda Literary Agency

Pharma
Cipla
Fashion & Lifestyle
Varana
Aditya Birla Group
Himatsingka Seide

Food
PepsiCo
Pandhal Cake Shop/ CGH Group

Culture, Gaming, Entertainment
Games24x7

Tech, Ed-tech
Hurix / Kitaboo
ClearTax
TCS / Digitate / Ignio
Hebbale Labs / KodePro

Hospitality
Antara River Cruises
Areas of Interest
• Design for learning, social mobility, accessibility
• Art, art history, art criticism
• Speculative design
• Product design
• A.I. and its implication
• Sustainable creative practices
• Studio culture, design labour
Lately, I've been trying to collect my thoughts around these interests in my blog, One Eighty Degrees. 
Academia
I graduated from London College of Communication in 2011 with a Master’s Degree in Graphic Branding & Identity. I also have a Master’s and Bachelor’s Degree in Art History from Stella Maris College (University of Madras).
Outside Office Hours
In my free time, I make jams and cakes, or catch up on reading the pile of books that are always around me. It’s usually fantasy, and occasionally, a few carefully picked non-fiction titles.
When I get longer breaks in between my projects, I plan holidays. My holidays are usually to places of historical importance (with a side of beach, if I’m lucky). I'm a sucker for long walks in old cities and perusing artifacts in museums.
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